Situation
Competing in a saturated market, this high-performance sports brand needed a distinctive content strategy to stand out and engage the mountain biking (MTB) community.
Task
To develop a content strategy that would enhance brand awareness and drive meaningful engagement among MTB enthusiasts, positioning the brand as a leader.
Action
I led an audit and competitive analysis to identify opportunities, crafting a strategy focused on engaging content like rider Q&As, technical insights, and ambassador partnerships to enhance reach and authenticity.
Result
The strategy generated over 67 million impressions, 3.1 million engagements, and a 4.5% engagement rate, growing the brand’s dedicated audience by 50,000+ and solidifying its presence in the MTB world.
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